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Placing an advertising module 2x4 cm in a newspaper with name of your site, costs for you $200-500 per year. Placing an advertising module 9x13 cm in a newspaper with your price-list costs for you $2000-5000 per year.
Placing a price-list in a newspaper costs much more. Placing the price-list for 10 000 items with pictures in Internet for one year costs $200-500. The changes in the price-list can be made without any additional costs. The name of the web-site with price-list takes only one string in the newspaper. The web-site is avalable round-the-clock.